Check out the full release from Josh Hedges of Zuffa here by clicking on Read More.ÿ Ringside has shown its support of MMA and the UFC by featuring UFC Light Heavyweight Chuck Liddell on its latest catalog cover. To see the cover click on Read More.
LAS VEGAS, SEPTEMBER 3, 2002… The Ultimate Fighting Championships have recently made enormous advancements in gaining national exposure, sanctioning by the Nevada State Athletic Commission and now in the area of equipment.ÿ For the first time ever a leading manufacturer of boxing and martial arts equipment has a new cover boy and it’s the UFC Light Heavyweight Contender, Chuck “The Iceman” Liddell.
The day before his amazing victory over Vitor Belfort, Liddell posed for the photos that will appear on the upcoming issue of the Ringside Catalog.ÿ Ringside is known throughout the equipment industry for its innovative, progressive approach to the sport of boxing, kickboxing and soon the mixed martial arts.ÿ The issue is scheduled to hit mailboxes at the beginning of September and will feature nearly a dozen pages of mixed martial arts gear, UFC merchandise, plus more photos of the UFC stars.ÿ Liddell is also joined by UFC Welterweight Champion Matt Hughes, Welterweight sensation Robbie Lawler, and Heavyweight contender Frank Mir.ÿ
The impact that the UFC is having on the world of sports and the industry as a whole is beginning to be seen in every facet of contact sports.ÿ President of Ringside, John Brown is quick to point out the potential, “Kickboxing and the martial arts have always been an important part of our business.ÿ The UFC is taking the entire sport to a new level. Through innovative thinking and putting their passion for the sport to work, they’re making huge gains in public recognition.ÿ We support their efforts and no one represents the heart of mixed martial arts more than Chuck Liddell.ÿ Making him our first MMA cover athlete seems like a natural move.”
Setting new standards and creating new boundaries seems to be the UFC-way of competing.ÿ The excitement continues to build a bigger audience and provides a greater demand, not only in pay-per-view dollars, but in the equipment industry as well.
The exclusive Chuck Liddell cover is being printed in a limited quantity and will only be available for a short time.ÿ To obtain a copy of Ringside’s new Fall Catalog featuring the Chuck Liddell call toll-free 877-426-9464 or go online to www.ringside.com.ÿ You must request the Special UFC/Chuck Liddell Edition.
For additional information go online to www.ufc.tv or www.ringside.com.
